I help businesses solve their marketing problems.

Henry Houpert

Hi, I’m Henry, creative director, paid marketing specialist and AI enthusiast.

For over 10 years, I’ve built campaigns from scratch and scaled them, for clients and for my own brands.

Book a call See the work

$15M+revenue generated

500M+organic views

1,000+ad creatives produced

brands I’ve worked with

Marketing made easy.

Google Ads
Meta Ads
TikTok Ads
Snapchat Ads
YouTube Ads
Creative direction
Video editing
AI video and creative
Email and SMS
SEO
AEO (AI search)
Websites and landing pages

See the work

Previous work

Design and Build Company

Meta + Google · Aug 2025 to Jul 2026

Rebuilt the Google and Meta ad accountsoptimized the adsrevenue went up 2.4x

3.4x

more leads

beforeafter

25%

lower cost per lead

beforeafter

2.4x

revenue

beforeafter

The ads

Click any ad for sound.

Customer testimonial
Creative direction

Customer testimonial
Creative direction

Four reasons, lifestyle
Creative direction

POV lifestyle hook
Creative direction

Biggest-sale offer
Creative direction

Winter promo
Creative direction

The account

The fix

1
Smarter structure
21 overlapping campaigns rebuilt into 4 product lanes, split by region. Promos and remarketing kept separate.
2
Better keyword targeting
A big share of search spend was going to competitor, DIY and wrong-product searches. Cut it with a weekly negative keyword sweep.
3
A clean signal
Fixed the CRM pipeline back to the ad platforms, so the ads optimize on leads sales actually received.

Luxury Eyebrow Restoration Studio

Meta · Paid media · Creative strategy · Funnel optimization · Sales ops (email + SMS follow-up)Meta · Creative strategy · Funnel · Email + SMS follow-up

Studio had never run an adbuilt the ads, application and follow-upabout $42 per applicant for a $3,200 service

The service$3,200

Cost per applicant$42

1.3% of one treatment.

260

applicants

before: no adsJan to Sep 2026

$42

per applicant

Feb $58Jun to Jul $25

lifetime, Jan 20 to Aug 27, 2026

$63

per qualified applicant

May $72Jul $43

Apr 30 to Aug 27, 2026

The ads

Click any video for sound.

Before/after reveal, video
Creative direction

Customer testimonial carousel — Customer testimonial carousel
Creative direction

3-year return client, video
Creative direction

Post-treatment story, video
Creative direction

Static before/after — Static before/after
Creative direction

Client story carousel — Client story carousel
Creative direction

The page

Application landing page.

Full desktop capture of the studio's application landing page

Full phone capture of the same application page

Online Certification Company

Meta · Booked-call funnel · $2,999 certification

Same adsbetter targeting and a better funnel9x the booked calls

BeforeAfter

Booked calls

4

36

Cost per booked call

$491

$56

Show rate

0%

48%

Ads
Application
Booked call
Reminders
Held call

The ads

Click any video for sound.

Hook ad: a new profession
Creative direction

Hook ad: the gap
Creative direction

Static: industry vs evidence — Static: industry vs evidence
Creative direction

Landing page trailer
Creative direction

The page

The application landing page.

Full desktop capture of the certification landing page

Full phone capture of the same application page

Online Fitness Company: Course Launch

Full build · Fractional CMO · $195 course

Fractional CMO for a $195 course launchfull build: ads, offer and page300+ orders in 10 days

300+

orders in 10 days

previous launch 218this launch 300

$60K+

in sales

previous launch $49Kthis launch $60K

3.4x

sales to ad spend

$17.5K Meta spend

The ads

Click any ad for sound.

Chronic pain hook
Creative direction

"I thought I knew about health"
Creative direction

The missing layer
Creative direction

Launch week offer card
Creative direction

The page

Design and copy by me, built by their developer.

Full desktop capture of the course launch landing page

Full phone capture of the same landing page

VITRU

My store · luxury sunglasses and jewelry

From a dropship product to 50,000+ orders worldwide.

$3M+

revenue

The ads

Click any ad for sound.

Blur-to-sharp key pendant reveal
Creative direction

Spin ring macro, VITRU end card
Creative direction

Silver bracelet stack
Creative direction

The store.

VITRU store home page, desktop

VITRU store home page, phone

VITRU Prodigy XR, studio product photo — Prodigy XR

VITRU Legacy, studio product photo — Legacy

VITRU Legacy, marble, studio product photo — Legacy, marble

VITRU Vantage, studio product photo — Vantage

VITRU Palma, studio product photo — Palma

VITRU Santos, studio product photo — Santos

VITRU Rose pendant, studio product photo — Rose pendant

VITRU Compass pendant, studio product photo — Compass pendant

ExxoTech

My store · consumer phone accessories

Creative direction
UGC
Meta ads
Cross-platform scaling: TikTok, Snapchat, Google, YouTube, Meta

$1.5M+

revenue

The ads

Click any ad for sound.

Hello VERSA, the black one
Creative direction
UGC

Introducing VERSA
Creative direction
UGC

3-in-1, up close
Creative direction
UGC

Creator UGC, the 3-in-1
Creative direction
UGC

Creator UGC, the travel charger
Creative direction
UGC

VERSA unboxing, black
UGC
My voiceover

Messy cords, problem-first hook
UGC
Hook + script

Travel ASMR: pack the charger
UGC
My voiceover

The store.

ExxoTech VERSA store home page, desktop

ExxoTech VERSA store home page, phone

07 · Other creative projects

Henry Hoops

My NBA channel, since 2021.

350K+subscribers

500M+views

300K+hours watched

Long-form

My four most-watched documentaries.

What Happened To The 12 Players Drafted Before Kobe Bryant

2.9M views

What Happened To The 6 Players Drafted Before Steph Curry

3M views

How an Unathletic White Guy HUMBLED The NBA Elite

1.7M views

JxmyHighroller Exposed Him...But he just proved everyone WRONG

1.5M views

Shorts

The top Short is at 39M views.

The Time Shaq DESTROYED The Clippers

39.1M views

The Heartbreaking Story Behind This Iconic Kobe Moment

29.9M views

Why Did The Friendliest Guy In The NBA Suddenly SNAP?

26.6M views

How Shaq Broke The NBA

25.8M views

Kevin Durant Lied To Everyone

19.6M views

Brand integrations

Click any read for sound.

Raycon
Creative direction

Underdog Fantasy
Creative direction

Factor
Creative direction

Mars Men
Creative direction

Bear Mattress
Creative direction

NordVPN
Creative direction

Charisma On Command

Growth strategist

Subscribersin 12 months

164K

Channel subscribers, start and end of the 12 months.

58M

views

25,000+

emails captured organically

$35K

in sales generated

The funnel

1
A short video goes out
2
Viewers tap the link
3
A personality quiz follows
9 questions
4
We collect their email
5
They get their result
6
They step up to a $27 offer

Videos I produced

For the main channel.

Reacher Can Fight Anyone. So Why Can’t He Talk to Women?

Creative direction

Alec Baldwin Shows Exactly How Men Lose Respect

Creative direction

Theo Von Does Something Almost Nobody Knows How to Do

Creative direction

Your Dark Side Is A Confidence Gamechanger

Creative direction

Dropping In Podcast

Full episodes. Produced by me.

Psychologist Explains Women's Dating Strategies & Why Young Men FAIL (ft. PsycHacks)

329K views

Creative direction

Critical Drinker On Wokeness, Politics, and Generational Resentment in Hollywood

294K views

Creative direction

Psychiatrist Tells The Truth About Red Pill & The Men's Mental Health Crisis (ft. Dr.K)

261K views

Creative direction

Confronting The Men Exposing China's Lies (ft. Laowhy86 and SerpentZA)

236K views

Creative direction

work with me

Book a call

Or message me on LinkedIn.

Hire me, or bring me an account

Paid media, creative and funnels for a business with a real sales process and a customer worth a lot.

Henry Hoops brand partnership

350K+ subscribers who sit through 20-minute NBA documentaries.